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AI Insights · Timothy · January 2024

Q4 2023 Wellness App Performance on Android in Australia

The fourth quarter of 2023 saw varied performance among the top wellness apps in Australia on the Android platform. Sensor Tower provides a closer look at the download and user engagement trends for these leading apps.

Q4 2023 Wellness App Performance on Android in Australia

Performance of Australia's Top Wellness Apps on Android in Q4 2023

The wellness app category has shown a diverse range of user engagement and download figures in the fourth quarter of 2023. As we review the performance of the top 5 wellness apps on the Android platform in Australia, data sourced from Sensor Tower gives us a detailed insight into how these apps fared during this period.

ShutEye®: Sleep & Relax experienced a rise in weekly active users, peaking at 17K in late November, with downloads hitting a high of 7.6K in the same month. The app's revenue showed growth, reaching 6.7K USD in the week of December 18th.

Me+ Daily Routine Planner saw its highest number of weekly active users in the last week of December, reaching 14.5K. The app's downloads also surged to 5.8K in the same week, while revenue peaked at 4.9K USD mid-December.

Calm - Sleep, Meditate, Relax maintained a stable base of weekly active users throughout the quarter, with a slight increase to 21.8K in early December. Downloads remained consistent, with a slight uptick to 3.4K in late October. Revenue for Calm saw a mid-quarter peak at 14.3K USD in early October.

Balance: Meditation & Sleep showed fluctuations in weekly active users, with a notable increase to 8.5K by the end of December. Downloads for Balance climbed to 2.6K in the same period, and revenue experienced a significant rise, reaching 7.4K USD in the final week of the quarter.

Headspace: Sleep & Meditation saw its weekly active users decrease towards the end of the quarter, dropping to 18.6K. Downloads also saw a decline, though they recovered slightly to 1.1K in the last week of December. Revenue, however, remained relatively stable, ending the quarter at around 9.6K USD.

For more detailed insights and the latest data on app performance, Sensor Tower is the go-to resource for industry trends and metrics.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024